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Yankees and wine

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Working at Traducendo Ltd we deal with wine almost on a daily basis. When we started we were quite ignorant on the topic, I mean, yes of course, we were able to choose a bottle of wine for a dinner and we could tell if a wine was good or not. But considering how much there is to know on wine, yes, we were so damn ignorant. Working with so many clients at the top of this industry we learned more than if we went back to school. But we didn't only learn stuff about the wine itself, we did learn also what is around the wine industry and how wine is perceived all around this crazy world. Wine industry is full of snob, poshy people that believes they are the only one to know about wine. Crazy enough, they are mostly American (at least in our experience). And crazy enough, and I am sorry to say but it's true, US is the world cradle of ignorance and over simplification. In this case I think it's fundamental to talk about the number of vine varieties, and wines, Americans b...

Being Traducendo Ltd

Traducendo is a translation company run by translators to empower back other translators while translating. Like the definition? We love it, even if it hardly makes any sense. Let’s try to explain a bit better with an easy comparison with a traditional agency. A normal translation agency counts on a series of different characters: - The Commercial (let’s call it COM, it’s shorter) - The Project Manager (let’s call it PM, as everybody does) - The Translator (let’s call it Tradu, it’s nicer) -The Proofreader (let’s call it Proofer, it’s cooler) - The Accountant (let’s call it Vampire, is more realistic!) - The Editor (sometimes) - The DTP guy (this is a rather mysterious character, many talk about him, no one ever saw him. It’s a bit like the Big Foot of translation) Here is how it works. The Commercial contacts the clients selling   amazing translation services (which 99% of the time has never tested). To do this job you must be good, so good. ...